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Josh Cowan

Head Coach

Josh has a Master’s Degree in Strength and Conditioning. He also holds a Bachelor’s Degree in Sports Coaching and is a fully qualified EQF Level 4 Personal Trainer.

Josh has been working in Personal Training, Strength and Conditioning and Online Coaching since 2014. This has provided him with a wealth of experience coaching both high-level athletes and clients who simply want to look, feel and perform at their best.

Josh specialises in body composition, with a strong focus on helping clients lose body fat, build lean muscle and create a physique they feel confident in.

His coaching approach is highly personalised, combining effective training and nutrition strategies with each client’s individual lifestyle, work, family and social commitments. The goal is not to live like a bodybuilder – it’s to achieve an exceptional result while building an approach that is realistic, enjoyable and sustainable long term.

Rio White

Senior Coach

Rio has been an online coach for over five years, helping clients transform their physiques, improve their performance and build lasting results.

He has a particular passion for exercise mechanics and strength training, alongside a broad knowledge of nutrition and body composition.

Josh has personally mentored and coached Rio multiple times throughout his career, he has passed on the same principles, systems and coaching methods that he uses with my own clients.

His combination of technical knowledge, practical experience and attention to detail makes him a perfect fit for the Josh Cowan Conditioning coaching team.

Rio’s approach is simple: provide every client with a highly personalised plan, educate them throughout the process, and give them the structure and accountability required to achieve results they can maintain long term.

Rio White

Senior Coach

Rio has been an online coach for over five years, helping clients transform their physiques, improve their performance and build lasting results.

He has a particular passion for exercise mechanics and strength training, alongside a broad knowledge of nutrition and body composition.

Josh has personally mentored and coached Rio multiple times throughout his career, he has passed on the same principles, systems and coaching methods that he uses with my own clients.

His combination of technical knowledge, practical experience and attention to detail makes him a perfect fit for the Josh Cowan Conditioning coaching team.

Rio’s approach is simple: provide every client with a highly personalised plan, educate them throughout the process, and give them the structure and accountability required to achieve results they can maintain long term.